Stop worrying about the fold. Don’t throw your best practices out the window, but stop cramming stuff above a certain pixel point. You’re not helping anyone. Open up your designs and give your users some visual breathing room. If your content is compelling enough your users will read it to the end.
Blasting the Myth of the Fold - Boxes and Arrows: The design behind the design
from one of the great UI minds out there, Milissa Tarquini.
